What is a portfolio?
A portfolio is the collection of all your investments — stocks, funds, bonds — seen as one. It is your "team". What matters for your finances is not the individual player, but how the team does as a whole.
Why the whole matters more than the parts
Own five stocks and one falls 30%: sounds bad. But if it makes up 10% of the portfolio, your total loss is 3%. Own one stock and it falls 30%: your loss is 30%. That is the whole point of diversification — no single decision can knock you over.
Three questions for your portfolio
- How big is the largest position? If one company is over 20–25%, a lot hangs on it.
- How many countries and sectors? Five Danish bank stocks is not diversification — it is one bet placed five times.
- Are you ahead or behind — in total? Not on each stock, but overall, including dividends and costs.
Follow a stock before you buy
You do not have to own a stock to keep an eye on it. In Kiggo you can follow a stock without buying it — and see how its numbers and swings feel over time.
The typical beginner's mistake
Doing the maths on each stock separately and never on the whole. You can have three winners and four losers and still be ahead overall — or the reverse. It is the total that tells you whether you are on track.
How you see it in Kiggo
Under "Portfolio" in Kiggo you enter your own stocks and Kiggo shows total gain and loss — no spreadsheet. Each stock in the list has its signal colour as background, so you see at once where there is something to look at.
Related terms
Frequently asked questions
How many stocks does it take to be diversified?
There is no magic number, but the benefit of adding more drops off sharply after 15–20 different companies in different sectors. One broad ETF gives the same effect from the first euro.
Should I have bonds in the portfolio?
That depends on your time horizon and your stomach. Bonds swing less and dampen the ups and downs — for a lower expected return. Kiggo does not advise on the split; it is a choice you make yourself, possibly with an adviser.
Kiggo explains — Kiggo does not advise. We never tell you what to buy or sell, and key figures can only be compared between companies in the same industry. The decision is yours. Last updated 2026-09-07.
Written by Claus Frisch, founder of Kiggo. Not an adviser, not a bank — Kiggo explains, you decide.
